East of Eden

Designing the Printed World of Late 1800s California

Project image for Vale
Project image for Vale

Info

Graphic design, branding, and illustration for the Art Department on Netflix's upcoming miniseries based on the John Steinbeck classic novel. Set in the late 1800s, this work required historical accuracy to support worldbuilding and storytelling, with a focus on creating pieces indistinguishable from authentic designs of this time period.

Services

Brand Strategy, Visual Identity, Art Direction

Client

Netflix

Location

Auckland, New Zealand

Year

2024