VTNZ

In-House Graphic Design for a Longstanding Brand

Project image for Vale
Project image for Vale

Info

As the in-house graphic designer for Vehicle Testing New Zealand, I led the visual direction of national marketing campaigns and maintained the company's printed and digital design needs. With VTNZ’s long history of recognisable colours and branding, I was tasked with finding new design approaches that felt fresh and engaging, while still retaining the core VTNZ identity. Each campaign required social media assets, printed brochures and posters, as well as motion graphics for in-branch digital displays.

Services

Brand Strategy, Visual Identity, Art Direction

Client

VTNZ

Location

Wellington, New Zealand

Year

2023 - 2024